Deere & Company unveils strategy to drive automation, digital engagement, and customer value growth

Reuters
2025/12/09
Deere & Company unveils strategy to drive automation, digital engagement, and customer value growth

Deere & Company has outlined its strategic ambitions through a recent investor presentation, highlighting its plans to unlock over $150 billion in additional customer value by 2030. Key initiatives include differentiating equipment solutions, advancing automation and autonomy, delivering actionable insights, and maximizing uptime while reducing total cost of ownership. The company aims to strengthen customer profitability and support sustainable outcomes. Deere has set specific targets, including a 10% compound annual growth rate in net sales, 20% operating return on sales (OROS), and 45% operating return on assets (OROA) for its equipment operations at mid-cycle. Other goals include engaging 600 million acres through its Operations Center platform, with half classified as highly engaged, and reaching one million unique, active, monthly digital users. The strategy is supported by a focus on product leadership, lifecycle solutions, software-as-a-service, and inorganic growth. You can access the full presentation through the link below.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Deere & Company published the original content used to generate this news brief on December 08, 2025, and is solely responsible for the information contained therein.

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