Trimble Inc. has released its annual Transportation Pulse Report 2026, highlighting a significant shift in the transportation and logistics industry as AI adoption accelerates. Surveying over 230 supply chain and logistics executives across Europe and North America, the report finds the sector at an AI inflection point, with companies’ responses to rapid AI development poised to define future competitiveness. Key findings show shippers are leveraging AI for transportation planning and optimization, while carriers focus on pricing, route optimization, and real-time tracking. Despite growing adoption, inconsistent data quality remains the primary barrier to realizing AI’s full potential. The report emphasizes that AI delivers the greatest value within connected ecosystems, enabling enhanced predictive capabilities and smarter load matching. Most industry leaders still view AI as a tool to augment—not replace—human decision-making, but trust in AI-driven actions is beginning to grow.