** SportsHero SHO.AX jumps 12.8% to A$0.044, highest since October 2
** Sports-gamification platform developer says subscriber sign-ups during initial test period for recently launched "HeroPlay" mobile casual gaming platform in Indonesia show strong consumer appetite for product
** CEO says plan now to dial up marketing, expand distribution channels, which based on this testing, should convert into substantial recurring revenue for co
** YTD, SHO more than doubles in value
(Reporting by Shruti Agarwal in Bengaluru)
((Shruti.Agarwal@thomsonreuters.com))