轻工造纸行业研究：潮玩烟草强化beta配置，先出海再内需挖掘alpha

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01/04

（以下内容从国金证券《轻工造纸行业研究：潮玩烟草强化beta配置，先出海再内需挖掘alpha》研报附件原文摘录）投资建议：一、潮玩&烟草强化全年beta配置：龙头标配+二线超配策略(一)潮玩赛道：持续做厚IP价值，海外提速&渠道提效带来新机遇：1）持续做厚IP价值：衍生品系列，虚拟动漫影视，线下乐园门店2）品类创新与效率：围绕“悦己+社交+收藏”的复合需求，拓展多价位与多场景产品线3）全球化扩张：...

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