Shopee与TikTok Shop占越南电商市场98%份额

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01/05

Shopee与TikTok Shop占越南电商市场98%份额Q&Me报告显示，越南电商市场由Shopee与TikTok Shop占据98%份额，形成双寡头格局（Shopee52%、TikTok Shop46%）。两者均主打低价，但定位分化：TikTok Shop订单集中35万越南盾以下低价区间，以时尚类冲动消费商品为主；Shopee品类更全，中高价段表现强劲，成350万-1000万+越南盾高价值...

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Shop订单集中35万越南盾以下低价区间，以时尚类冲动消费商品为主；Shopee品类更全，中高价段表现强劲，成350万-1000万+越南盾高价值...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4116","symbol_name":"互联网服务与基础架构","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b","article_id":"2601211832","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105141828a6f49c3f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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International自提柜渠道。该渠道有三大优势：72小时内灵活取件提升投递率、专属PIN码降低错发丢失风险、便捷服务优化购物体验。渠道限制为重量/体积重≤10kg，单边尺寸≤8×32×26cm，订单金额≤300万越南盾，运输时效与标准国际渠道一致，为卖家提供高性价比物流选择。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}