Kroger has finalized the sale of its health and wellness eCommerce subsidiary, Vitacost.com, Inc., to iHerb. The transaction closed on January 8. According to Kroger, the sale is part of its ongoing efforts to simplify its organization and focus on its core business. iHerb stated that acquiring the Vitacost brand will strengthen its leadership in the online health and wellness market by leveraging Vitacost’s established brand and customer base. The companies are working together to ensure a smooth transition for both customers and associates. No additional financial terms were disclosed, and the transaction is not expected to impact Kroger’s previously issued financial guidance for 2025.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Kroger Company published the original content used to generate this news brief via PR Newswire (Ref. ID: CL59772) on January 09, 2026, and is solely responsible for the information contained therein.