Alliance Entertainment Holding Corporation has completed the acquisition of Endstate, effective December 31, 2025, and has formed a new wholly owned subsidiary, Endstate Authentic LLC. Endstate Authentic will leverage Endstate's patented NFC authentication and marketplace technology, combined with Alliance’s global distribution network, to create a platform for authenticated physical collectibles. The new subsidiary aims to enable the creation and resale of items embedded with NFC chips linked to blockchain-based digital identifiers, supporting full lifecycle authentication and new revenue streams. The company also plans to offer authentication and marketplace services to third-party brands and expand its portfolio of technology assets. The update was disclosed by Alliance Entertainment.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alliance Entertainment Holding Corporation published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9625516-en) on January 14, 2026, and is solely responsible for the information contained therein.