Amplitude Inc. has acquired InfiniGrow, an AI marketing analytics company, to enhance its platform with advanced revenue analytics capabilities for marketers. The integration of InfiniGrow's technology is aimed at making analytics more actionable, enabling marketing teams to measure, forecast, and optimize the impact of their activities on revenue. The acquisition supports Amplitude’s focus on session-based analytics and the delivery of AI-driven insights, allowing marketers to move faster, make smarter decisions, and drive business outcomes from a single platform. According to Amplitude, InfiniGrow’s AI-powered solutions will help teams explore budget tradeoffs, test assumptions, and plan marketing activities with greater confidence.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amplitude Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260112369081) on January 14, 2026, and is solely responsible for the information contained therein.