Salesforce Inc. has announced an expanded partnership with Google to support the Universal Commerce Protocol (UCP), a new open standard designed for agentic, AI-driven commerce. Through this collaboration, Salesforce will enable Agentforce Commerce merchants to natively integrate with UCP, allowing for real-time connections between merchant backends and Google's AI-powered shopping experiences, such as AI Mode in Search and the Gemini app. This initiative aims to help retailers offer seamless product discovery and native checkout experiences across Google’s AI surfaces, meeting shoppers wherever they are and driving growth through intelligent, conversational commerce. Further details on technical requirements, merchant eligibility, and rollout timelines will be provided by Salesforce as the partnership progresses.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief on January 14, 2026, and is solely responsible for the information contained therein.