NiCE (NICE) said Tuesday it launched an artificial intelligence performance lab that allows organizations to evaluate, test, deploy, and scale AI agents across their customer experience operations.

The Cognigy Simulator mirrors real audiences through digital twins that capture customer demographics, language, and intent variance, allowing enterprises to strengthen AI agents before exposure to real-world interactions, the company said.

Shares of the company were down more than 2% in recent premarket activity Tuesday.