MacBook 低至3000元，苹果新年新品第一波马上到，PC 业务要大爆发了

爱范儿

01/20

今年第一波苹果新品，最快月底发布。苹果素来有在春季发布 Mac 等新品的传统，根据外媒 Mac World 预测，苹果很可能将在 1 月 28 日推出新款的 M5 Pro、M5 Max 芯片 MacBook Pro 产品，以及传闻已久的“廉价 MacBook”。为什么会是 1 月 28 日这个日期？当天苹果将正式推出 Apple Creator Studio 套件，很适合作为 Mac 新品推出的...

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新品推出的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2168564495.EUR","symbol_name":"AZ ALLOCATION - TREND \"AI\" (EUR) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b","article_id":"2604194151","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120181342a440932a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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产品，以及传闻已久的“廉价 MacBook”。为什么会是 1 月 28 日这个日期？当天苹果将正式推出 Apple Creator Studio 套件，很适合作为 Mac 新品推出的预热产品——新入坑 MacBook Pro 用户，刚好可以顺便买一套。同时，这一天是周三，近两年的 MacBook 以及 iPad 新品都是周三发布。M5 Pro 和 M5 Max：M 芯片有史以来最大变化预计 M5 Pro 和 M5 Max MacBook Pro 将和 M5 MacBook Pro 一样，继续沿用相同的模具和外观，同样提供 14 寸和 16 寸，最大的更新就是芯片。▲ 图源：Engadget从先行问世的 M5 芯片可以看出，整个 M5 系列最突出的升级集中在 GPU 的图形能力上。同样的 10 核 CPU 和 10 核 GPU 配置，M5 对比 M4 在图形性能上实现了 35%-50% 的性能提升。爱范儿认为，这也是 MacBook Pro 最接近游戏本的一次。MacWorld 预计，如果 M5 Max 也能实现类似的性能提升，那它的 Geekbench 6 GPU 跑分将超过 80 颗 GPU 的 M3 Ultra。▲对 M5 Pro 和 M5 Max 跑分猜测，图源：MacWorld除了工艺改进带来的生机，M5 Pro 和 M5 Max 很可能还会是 Apple Silicon 六年来最大的一次变革。分析师郭明𫓹爆料称，M5 Pro 和 M5 Max 将采用台积电新的芯片封装技术“SoIC-MH”，中文名为“系统集成芯片水平成型技术”，能够将不同的芯片内建到一个封装之中。简单来说，M5 Pro、M5 Max 以及未来的 M5 Ultra 很可能采用独立的 CPU 和 GPU 区域，而不是目前这样紧密集成，苹果能够更自由地组合 CPU 和 GPU 核心数量。▲目前的 M 芯片将 CPU 和 GPU 部分都集成在一起苹果大概率不会让消费者自由定制任何配置，但选择或许会更多更灵活，例如一块 CPU 核心更少 GPU 却更多的芯片。当然，苹果也有可能保持目前的产品配置策略不变，至少这种 CPU 和 GPU 分开设计的方式，会在芯片良率和散热性能上带来积极影响，并且运行内存会更紧密集成在芯片中，从而提升内存带宽。不少媒体猜测，正是因为这个全新的封装技术，导致 M5 Pro/Max 未能和基础款 M5 一样在去年 10 月份发布。扩展性和显示器支持也是 Apple Silicon 升级款和基础款的差距，目前 M5 芯片支持两台外接显示器，M5 Pro 预计至少支持两个 6K 显示屏，M5 Max 则支持四个。业界也预计苹果 M5 Pro/Max MacBook 会采用全新的 N1 芯片，支持 Wi-Fi 7 和蓝牙 6，提升网络和 AirDrop 能力。总的来说，M5 Pro 和 M5 Max 很可能是一次彻底的变革，改变苹果目前为止 A 芯片和 M 芯片的设计思路，并带来巨大的性能提升。如果想要一款外观变化更大的 MacBook Pro，可以等到今年晚些时候或者明年年初的 M6 MacBook Pro——更轻薄、打孔屏，以及可触控。平价 MacBook：当苹果电脑更有性价比去年没能问世的平价 MacBook，也预计今年年初发布，有望和新款 MacBook Pro 一起到来。这款 MacBook 将搭载 iPhone 同款的 A18 Pro 芯片，售价控制在 600 美元左右，和 iPhone 16e 几乎一致，考虑到苹果电脑常驻教育优惠的政策，实际入手价格可能要比最便宜的 iPhone 还要便宜。此前彭博社曾指出，新的 MacBook 屏幕尺寸会略小于当前 MacBook Air 的 13.6 英寸，可能为 12.9 英寸，成为当下最小的苹果笔记本产品，预计外观设计接近当下的 MacBook Air。苹果内部测试表明，虽然用的芯片还没最新的 iPhone 好，在大机身和 macOS 加持下，搭载 A18 Pro 的新电脑，性能比搭载 M1 的旧机型还要强。这款产品的定价和定位，就是为了接棒 M1 MacBook Air 这颗“最强钉子户”而来，非常适合轻度办公、学习甚至部分创意工作。试想一下，一台原价 4000 元左右的 MacBook，叠加国补和教育优惠后差不多 3000 元，再花 380 元订阅一年的 Apple Creator Studio 套件，4000 元不到就凑齐了一套准专业级别的创作工具。当然，它并不是给真正的专业创作者准备的，只是对于数量更多的普通用户来说，这台 MacBook 既能满足学业和办公需求，也有余力把小红书创作玩得有模有样，价格还低。不得不承认，“Mac”这个词在世界范围内都是有光环的，大部分 Windows 用户其实对 Mac 生态相当好奇——特别是这几年 Windows 使用体验越来越糟心的情况下。去年的国补已经证明，当 Mac 真的到“买得起”的级别，会有大量的消费者会愿意一试。现在平价 MacBook 的价格甚至接近一台 iPad，非常适合成为更多人“第一台 Mac”。即使是那些工作和娱乐离不开 Windows 的消费者，买一台 MacBook 玩玩或者干点轻活，也完全算不上太大负担。苹果显示器：高刷，以及 iPhone 17 性能不止 MacBook，苹果的显示器产品也即将迎来更新。本周，一款型号为“A3350”，类型为“显示器 2023 版”的未发布苹果显示器，出现在了中国能效标识中心数据库。这是一个LCD 显示器，关闭状态功率 0.35W，睡眠状态功率 0.38W。这款产品很可能是苹果即将发布的 Studio Display 2 或 Pro Display XDR 2 显示器，目前信息有限还尚不明确是哪一款。根据此前彭博社爆料，新款 Studio Display 将会和 M5 Pro/Max 的 Mac 电脑一同推出。Mac Rumors 则参考了上一代 Studio Display 的发布时间，认为认证后 3 个月产品才会发布，届时将会和全新 Mac Studio 一同亮相。刚刚结束的 CES 上，LG 展示了一款 27 寸的 Mini- LED 显示屏，支持 5K 分辨率 165Hz，配备了 2304 个调光区。考虑到苹果显示器都由 LG 制作，这款屏幕大概率会摇身一变成为新款 Studio Display。根据 Macworld 看到的内部代码，苹果的新款显示屏支持最高 120Hz 的“ProMotion”可变刷新率，并支持 HDR 内容。新款的 Studio Display 有望采用一块 27 英寸的 Mini-LED 面板，这也是目前 MacBook Pro 上的屏幕，亮度、色彩准确度和对比度都优于目前的面板。苹果还为两款显示器准备了和 iPhone 17 同款的 A19 处理器，摄像头支持 Central Stage，扬声器支持空间音频等功能。有意思的是，苹果想要给 Studio Display 2 搭载一个轻量级的智能家居系统，让其可以独立播放一些照片和音乐，而不需要连接电脑——有点像去年红米的 G Pro 27 显示器，也是自带了一个小米电视系统，不用接主机就能看电视，唤醒小爱同学。除了 ProMotion，新款 Pro Display XDR 还有望配备扬声器、麦克风、摄像头这些配置，以及 A19 芯片。其他苹果春季新品根据多方预测，一月底发布的产品主要是 MacBook Pro，苹果在年后还会带来一批新的春季新品。iPhone 17e只在中国卖得不好的 iPhone 16e，即将发布升级款。代号为 V159 的 iPhone 17e 将引入一些上代缺失但用户喜爱的功能：灵动岛、MagSafe 磁吸，搭载 iPhone 17 同款 A19 处理器和 1800 万像素前置摄像头，至于基带芯片可能会沿用 C1，也可能会搭载 C1X。▲iPhone 16e，图源：Khogendra Rupini不过，预计 iPhone 17e 的屏幕刷新率依旧保持在60Hz，和 iPhone 17 标准版形成差异，产品也将继续主打“优秀续航”。M5 MacBook Air在所有 M5 MacBook Pro 发布后，MacBook Air 也将迎来更新。▲M4 MacBook Air目前对于这款新品没有太多信息，预计会是一次小改款，更新主要集中在改 M5 芯片上。M5 Ultra Mac Studio苹果很可能直接跳过 M4 Ultra，直接在新款 Mac Studio 上配备 M5 Ultra 处理器。通常，Ultra 芯片由两块 Max 芯片拼接而来，M4 Max 上缺少了相关的连接器，因此没有 M4 Ultra，苹果官方也暗示过并非每一代 M 芯片都会有“Ultra”产品。▲M3 UltraM5 Ultra 将会看齐 M5 Pro 和 M5 Max，采用 CPU 和 GPU 独立区域的设计。如果月底发布的 M5 Max 上依旧没有连接器，那会有两种可能：苹果打算推出一款全面从头设计的 Ultra 芯片，而不是 M5 Max 的拼接款；苹果不会推出 M5 Ultra 和新款 Mac Studio。iPad 12 & iPad Air M4按照惯例，苹果会在春季推出新款 iPad 基础款和 iPad Air。iPad 12 将配备 iPhone 16 同款的 A18 处理器，不仅意味着性能提升，也标志着入门款 iPad 也终于能“为 Apple 智能准备好”，补上了 AI 布局最后一块拼图，苹果 3C 产品线全面 AI 化。iPad Air 8 也依旧是常规升级的一代，将 M3 芯片升级到 M4，其他配置预计不变。一个坏消息：虽然 iPhone 标准版用上了 ProMotion，这两款新 iPad 大概率还是 60Hz 显示屏。PC 最难的一年，但苹果已经准备好了有意思的是，这几年笔记本市场都在以不超过 10% 的龟速在增长，但 Mac 是一个例外。苹果上个财季报告显示，上季度 Mac 收入达 87 亿美元，是苹果增长最快的硬件类别，隔壁 iPad 销售增长已经趋于停滞。只是隔壁的 Windows 笔记本都在奋起直追，苹果即将面临对手的挑战：不管是高通骁龙 X Elite 芯片，还是英特尔最新的“Panther Lake”第三代 Ultra 芯片，产品续航和性能释放，都紧逼 MacBook。▲ 图源：Panther Lake在应用生态不占优势，性能迭代也难以飞跃的情况下，MacBook 想要维持优势，就必须要另寻出路。平价 MacBook 就是一次相当有力的尝试。不管是高通还是英特尔，强势的都是昂贵的旗舰芯片，低端产品力提升有限，根本不是 A 芯片的对手——更恐怖的是，苹果有海量手机晶圆库存，能够把价格打下来。高端产品线方面，MacBook Pro 也开始在今年迎来一次由内到外的翻新：M5 Pro/Max 采用新设计进一步堆高性能，年末的 M6 MacBook Pro 探索新形态，换用轻薄新模具，还支持触控屏。刚刚发布的 Apple Creator 套件，以极低的价格和有口皆碑的专业功能，完全能和 Adobe 掰掰手腕，对整个 Mac 生态都是一次补强——更关键的是，这一切都是 Mac 独享。过去，Mac 不仅是高端的象征，还是解锁专业创造力的钥匙；而现在，它能带来的创造力更胜以往，门槛却大幅降低。对于电脑厂商来说，今年绝对不会是好过的一年，但看起来，苹果已经完全准备好了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}