McDonald's (MCD) plans to expand to about 100 outlets in Vietnam within three years, aiming to move away from a "premium" image toward broader mass-market appeal, Nikkei reported Friday.
To drive growth, McDonald's plans to expand into second-tier cities and tourist hubs while exploring value deals to attract everyday diners, the report said.
McDonald's didn't immediately respond to a request for comment from MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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