Netflix 2025 年营收 452 亿美元同比增长 16%：广告收入增长超 250%，订户净增 2300 万

IT之家

01/21

IT之家 1 月 21 日消息，流媒体平台 Netflix 今日公布了最新的 2025 财年全年业绩。尽管过去一年多次涨价并引入含广告版，但在《怪奇物语》《K-Pop 猎魔女团》《弗兰肯斯坦》《利刃出鞘 3：亡者归来》等热门内容带动下，平台用户规模和营收均实现增长。Netflix 财报显示，截至 2025 年底，Netflix 全球订阅用户数达到 3.25 亿，较一年前披露的 3.02 亿新增约 ...

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财报显示，截至 2025 年底，Netflix 全球订阅用户数达到 3.25 亿，较一年前披露的 3.02 亿新增约 ...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1778281490.HKD","symbol_name":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (HKD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b","article_id":"2605268871","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260121093631a699f8a6&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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万。数据还显示，Netflix 全年观看时长同比增长 2%。值得一提的是，Netflix 此前已宣布自 2025 财年起将不再定期公布订阅用户数，而这是自 2024 年初以来首次更新相关数据。Netflix 2025 财年全年营收为 452 亿美元（IT之家注：现汇率约合 3151.87 亿元人民币），同比增长 16%。其中，广告业务表现尤为突出，广告收入同比增长超过 2.5 倍，达到 15 亿美元（现汇率约合 104.6 亿元人民币）。Netflix 高管指出，过去一年提价与广告订阅并行的策略整体效果良好，为公司带来了新的增长驱动力。截至 2025 年 5 月，月费 7.99 美元的含广告订阅方案每月覆盖人群已超过 9400 万。公司预计，广告业务仍处于高速增长阶段，2026 年广告收入有望在 2025 年基础上再度翻倍，达到约 30 亿美元。在业务布局方面，Netflix 也在为重大并购做准备。公司已宣布计划以 827 亿美元收购华纳兄弟探索集团，交易仍需获得相关监管批准。Netflix 联合首席执行官泰德 · 萨兰多斯（Ted Sarandos）表示，交易完成后，华纳兄弟电影仍将维持至少 45 天的院线独占窗口期，以保障电影业务的票房收入和竞争力。此外，Netflix 正加快内部对 AI 技术的应用，包括字幕本地化、广告定制等领域，并计划在今年推出更多面向广告主的 AI 工具和互动式视频广告。内容方面，Netflix 也在持续扩充版图，陆续引入来自 Spotify、iHeartRadio 及 Barstool Sports 的视频播客，并着手开发自有播客内容。同时，《布里奇顿》《海贼王》《猎魔人》等多部热门剧集的新一季也已在筹备或即将上线。相关阅读：《决战好莱坞：Netflix 突改收购方案，827 亿美元全现金并购华纳兄弟》《Netflix 与索尼电影达成全球协议，在影院放映后限时独占流媒体播放》《Netflix 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