1307 ET - Intuit could double if the company is able to drive 20% revenue growth by fiscal year 2030, Morgan Stanley analysts write in a note. They say it's at the early stages of two product cycles in mid-market accounting and assisted tax. In FY25 the mid-market segment posted 40% growth, and the TurboTax Live segment grew by 47%. The total addressable markets for these businesses are projected at $89 billion and $37 billion, respectively. Continued execution could unlock what the analysts call a "Triple Double Bull Case" where revenue, earnings per share, and stock price all double. "As such, we believe Intuit trading at 22X NTM P/E is a exceptional opportunity to own one of the most durable franchises in all software," they write. Intuit is up 3.8% and off 18% year-to-date. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

January 22, 2026 13:07 ET (18:07 GMT)

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