苹果iPhone在印度市场逆势增长，2025年出货量达1400万部刷新纪录

IT之家

01/24

IT之家 1 月 24 日消息，根据 TechCrunch 今日报道，苹果 iPhone 正在印度市场快速扩张，2025 年出货约 1400 万部。印度 2025 年整体智能手机市场大体保持平稳，出货量约为 1.52 亿至 1.53 亿部。这意味着，iPhone 这一强劲的年度表现是在市场已基本停止增长的背景下实现的。在整个 2025 年，苹果的出货量市场份额升至创纪录的 9%，高于 2024 年...

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年...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260124133921a4509aff&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1571399168.USD","symbol_name":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260124133921a4509aff&s=b","article_id":"2605928097","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260124133921a4509aff&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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亿部。这意味着，iPhone 这一强劲的年度表现是在市场已基本停止增长的背景下实现的。在整个 2025 年，苹果的出货量市场份额升至创纪录的 9%，高于 2024 年的 7%，成为 iPhone 在这全球第二大智能手机市场中的表现最佳的一年。Counterpoint Research 设备与生态系统研究总监塔伦 · 帕塔克（Tarun Pathak）表示，iPhone 出货增长主要受产品组合完善、消费者“向往型”需求提升，以及销售渠道覆盖范围扩大等因素推动。近几个季度以来，苹果多次将印度视为重点市场。苹果 CEO 蒂姆 · 库克在 10 月的上一次财报电话会议上表示，公司在印度“创造了创纪录的营收”。同时，苹果 CFO 凯文 · 帕雷克（Kevan Parekh）也提到，iPhone 在印度的活跃设备基数创下历史新高，同时季度升级用户数创下新纪录，这凸显了苹果正致力于将其用户群从仅是新买家扩展到更广泛的范围，尽管苹果并未披露印度的详细数据。除了出货量，苹果还在持续扩大其在印度的业务布局，包括加快本地制造进程和拓展零售网络。上月，苹果在印度开设了第五家 Apple Store，也是其在诺伊达的首家门店，这是自 2023 年启动零售扩张计划以来的最新进展。在服务业务方面，苹果也在加强对印度市场的投入。本月早些时候，苹果在印度推出了 Apple Creator Studio，这是一项包含 Final Cut Pro、Logic Pro 等创意应用的订阅服务，定价为每月 399 卢比（IT之家注：现汇率约合 30.4 元人民币），较其在美国每月 12.99 美元的定价低约 66%。Counterpoint 预计，印度将连续第四年维持在约 1.52 亿部的年度出货水平。2025 年第四季度（10 月至 12 月）出货量同比下降约 8% 至 10%，尽管该季度包含传统的节日销售旺季。帕塔克告诉 TechCrunch，更长的换机周期、功能机用户向智能手机升级的减少，以及翻新机需求上升，是市场增长受限的主要原因。即使在整体出货量停滞不前的情况下，印度的高端细分市场仍在持续扩张。根据 Counterpoint 的数据，2025 年售价高于 3 万卢比（现汇率约合 2284 元人民币）的智能手机同比增长了 15%，并占据了总出货量创纪录的 23% 份额，为历史最高水平。Counterpoint 数据显示，中国品牌 vivo 以 23% 的出货量份额引领 2025 年印度智能手机市场，其次是三星占 15%，小米占 13%。尽管苹果创下了年度纪录，但其出货量仍位居印度前三名之外。Counterpoint 预计印度智能手机市场在 2026 年将下滑约 2%，并警告称内存价格上涨可能会挤压 1.5 万卢比（现汇率约合 1142 元人民币）以下细分市场的需求，迫使手机制造商减少优惠、削减规格或提高售价。即便如此，预计平均售价在 2025 年增长 9% 后，2026 年将再上涨 5%。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}