1543 ET - Americans are willing to change up their purchasing habits if it means they can get more protein, according to a consumer survey from restaurant consulting firm Revenue Management Solutions. The survey found that almost 50% of respondents will switch brands for higher-protein options, and 38% are willing to pay premium prices for high-protein meals. Those shares are greater among Millennials, with 57% willing to switch brands and 49% willing to pay more for high-protein meals, according to the survey. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

January 26, 2026 15:43 ET (20:43 GMT)

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