Amaze Holdings Inc. has announced an expanded strategic partnership with Contend, the creative studio known for high-impact brand launches. The collaboration formalizes Contend’s previous advisory role, making it a fully integrated partner with Amaze. Together, they aim to scale creator-led commerce by combining immersive storytelling with global commerce capabilities. The partnership will provide creators and brands with end-to-end launch strategies, innovative content formats, livestream shopping, AR experiences, and global fulfillment, strengthening Amaze’s platform and expanding opportunities for both companies.

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