Ulta Beauty Inc., the largest specialty beauty retailer in the United States, is expanding into the Middle East with the opening of its first store in the United Arab Emirates at the Mall of the Emirates on January 29, 2026. This marks a significant milestone in the company's global expansion, following its initial entry into Kuwait in November 2025. The expansion is in partnership with Alshaya Group, a leading international retail franchise operator. Ulta Beauty plans to open additional stores in Dubai Mall and Red Sea Mall in Jeddah, offering a wide assortment of beauty products and in-store services, as well as hosting launch events featuring regional beauty brand founders.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ulta Beauty Inc. published the original content used to generate this news brief on January 23, 2026, and is solely responsible for the information contained therein.