Gamesquare Holdings Inc., through its subsidiary Stream Hatchet, has published the 2025 Live Streaming Trends Report, offering a comprehensive analysis of the global live streaming industry. The report reveals that global live streaming viewership grew by 6% year-over-year, reaching 36.4 billion hours watched in 2025—nearly matching the pandemic-era peak in 2021. Key findings highlight a significant shift in viewership patterns, with non-gaming content now accounting for 22% of Twitch’s audience and genres like Just Chatting and IRL streams posting strong growth. Twitch experienced an 8.3% market share decline amid intensified competition and enforcement actions against viewbotting. First-person shooters remained the most popular gaming genre, driven by esports titles such as Counter Strike and VALORANT. The report underscores the maturation of live streaming into a robust ecosystem with sustained long-term growth, emphasizing the need for brands to adapt to evolving content and platform dynamics.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gamesquare Holdings Inc. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 1130959) on January 29, 2026, and is solely responsible for the information contained therein.