CNH Industrial NV, through its New Holland brand, participated in GOFAR Field Day France, one of Europe's leading agricultural robotics events. At the event, New Holland showcased its innovative R4 Autonomous Robot, highlighting the company's commitment to advanced automation for specialty crops. The R4, available in both Hybrid and Full Electric variants, is designed to help vineyard, orchard, and specialty crop growers address labor shortages by automating simple tasks and allowing skilled workers to focus on more complex operations. The robots feature GPS, LIDAR, and vision cameras for precise field performance and can be managed via an app.

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