** Shares of social media firm Snap SNAP.N rise 5.4% to $6.23 premarket after the company beat Q4 revenue estimates, driven by a holiday season boost in advertising sales

** Snapchat-parent's Q4 revenue rose 10% to $1.72 bln, but its Q1 revenue forecast of $1.50 bln-$1.53 bln came in slightly below analyst estimates of $1.55 bln - data compiled by LSEG

** Snap's results come amid growing concerns that the company is losing advertisers to platforms with a larger user base like Meta META.O and TikTok

** Despite progress in parts of the business, Canaccord analysts flag weaker ad growth versus peers, macro uncertainty, and sustained pressure on ad budgets through 2026 as marketers gradually return to TikTok as likely overhangs for Snap

** Of 45 brokerages covering the stock, 34 rate it 'hold'; median PT is $9 - LSEG data

** YTD, SNAP down 27% as of last close

(Reporting by Kanchana Chakravarty in Bengaluru)

((Kanchana.Chakravarty@thomsonreuters.com;))