Shoppers Are Engaging More With Under Armour -- Market Talk

Dow Jones

02/07

1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. "Brand health in the U.S. continues to improve," CEO Kevin Plank says on a call with analysts. "Awareness, consideration and engagement are trending higher, particularly among younger athletes." The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more "elevated products" to the market this year in new silhouettes and colors. Shares climb 15%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 06, 2026 13:24 ET (18:24 GMT)

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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. 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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. 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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4588":"碎股","UA":"安德玛公司C类股","BK4585":"ETF&股票定投概念","BK4202":"服装、服饰与奢侈品","UAA":"安德玛公司A类股"},"translate_title":"购物者越来越多地参与Under Armour——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UA":0.78,"UAA":0.9},"content_text":"1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. \"Brand health in the U.S. continues to improve,\" CEO Kevin Plank says on a call with analysts. \"Awareness, consideration and engagement are trending higher, particularly among younger athletes.\" The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. 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