DSM Fresh Foods (BOM:544568), parent of the Zappfresh brand, has launched a new frozen vegetarian snacks brand named "Meevaa Foods," as part of its plan to expand into the ready-to-eat and ready-to-cook food segment, according to a BSE filing on Friday.

Zappfresh has initially launched a pilot range of 12 frozen products, and plans to add new products to the category every quarter. Frozen food products will be available in the Indian city of Delhi NCR from Feb. 9, followed by Mumbai and Bengaluru from March 1.

The company plans to invest around 100 million Indian rupees to scale its frozen food operations over the next two to three years to expand its product portfolio.

The company's shares were up nearly 6% in recent trade.