By Kenneth Corbin

Ameriprise Financial has scored a significant win for its institutional business, announcing Wednesday that it has reached a deal to provide brokerage services, technology, and other support to Huntington National Bank, a lender based in Columbus, Ohio.

Huntington's wealth arm, Huntington Financial Advisors, has about 260 advisors who oversee $28 billion in advisory, brokerage, and insurance assets. Under the deal, Huntington will transition from its owned broker-dealer to Ameriprise's platform.

Institutional business. The Huntington deal is the latest major client Ameriprise has signed up for its institutional platform. It has reached similar agreements with Comerica, Kinecta Credit Union, and ChoiceOne Bank.

"Since entering the financial institutions space, Ameriprise has established a strong presence and momentum," says Jay McAnelly, group vice president of the Ameriprise Financial Institutions Group. "The relationship with Huntington -- one of the largest banks to outsource its broker-dealer -- is a clear signal that our platform is resonating in the marketplace."

For Huntington, the partnership will deliver expanded resources to the bank's advisory force and enable them to enhance their service model, says Melissa Holding, Huntington's director of wealth management. "This strategic relationship with Ameriprise positions us for continued success and reinforces our unwavering commitment to our people, customers, and culture," she says.

Pat O'Connell, president of the Ameriprise branch and financial institutions channels, says his division will supply Huntington advisors with technology, financial planning capabilities, and other resources.

Ameriprise earnings. The deal is Ameriprise's first major news since it issued a generally strong earnings report last week, posting fourth-quarter earnings per share of $10.83, topping analysts' forecast and beating the year-earlier mark by 16%. Ameriprise ended the fourth quarter with total client assets of nearly $1.7 trillion, up 13% from a year ago.

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

February 05, 2026 15:23 ET (20:23 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.