Shopify Bets on Shop App to Capture The 'Casually Scrolling' -- Market Talk

Dow Jones

02/11

0913 ET - Shopify is pushing deeper into consumer curation with its Shop App, a marketplace designed to pull shoppers into a more personalized, passive buying loop. On an analyst call, President Harley Finkelstein says the app will let users browse merchants, track orders and buy from Shopify-powered stores, framing it as a way to push more "curated drops" and "exclusive offers" tailored to individual interests. The company wants to meet consumers wherever they are, whether actively shopping or, as Finkelstein puts it, "casually scrolling." (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

February 11, 2026 09:14 ET (14:14 GMT)

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On an analyst call, President Harley Finkelstein says the app will let users browse merchants, track orders and buy from Shopify-powered stores, framing it as a way to push more \"curated drops\" and \"exclusive offers\" tailored to individual interests. The company wants to meet consumers wherever they are, whether actively shopping or, as Finkelstein puts it, \"casually scrolling.\" (adriano.marchese@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 11, 2026 09:14 ET (14:14 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SHOP","symbol_name":"Shopify Inc","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2610095537","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2610095537","pubTimestamp":1770819240,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0913 ET - Shopify is pushing deeper into consumer curation with its Shop App, a marketplace designed to pull shoppers into a more personalized, passive buying loop. On an analyst call, President Harley Finkelstein says the app will let users browse merchants, track orders and buy from Shopify-powered stores, framing it as a way to push more \"curated drops\" and \"exclusive offers\" tailored to individual interests. 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On an analyst call, President Harley Finkelstein says the app will let users browse merchants, track orders and buy from Shopify-powered stores, framing it as a way to push more \"curated drops\" and \"exclusive offers\" tailored to individual interests. The company wants to meet consumers wherever they are, whether actively shopping or, as Finkelstein puts it, \"casually scrolling.\" (adriano.marchese@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  February 11, 2026 09:14 ET (14:14 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}