By Joe Flint

About 124.9 million people watched NBCUniversal's coverage of Super Bowl LX in which the Seattle Seahawks defeated the New England Patriots 29-13, according to data from Nielsen.

The figures include views across Comcast's NBC and Telemundo networks and Peacock streaming service.

The audience is down slightly from the record 126 million who watched last year's game on Fox and various streaming platforms including Tubi when the Philadelphia Eagles bested the Kansas City Chiefs 40-22.

Fox and Wall Street Journal parent News Corp share common ownership.

Viewership for the game peaked late in the second quarter with 137.8 million viewers watching just before the highly anticipated halftime show, featuring Grammy winner Bad Bunny. The boisterous set, performed mostly in Spanish, featured cameos from Jessica Alba, Pedro Pascal, Cardi B and others, and guest performances by Lady Gaga and Ricky Martin.

A week earlier, Bad Bunny had denounced Immigration and Customs Enforcement while accepting a Grammy award, drawing the ire of conservatives in the run-up to the Super Bowl.

An alternative halftime show from conservative activist group Turning Point USA featuring Kid Rock received just over 6 million concurrent streams on YouTube.

While the score going into halftime was only 9-0 in Seattle's favor, the outcome of the game was seldom in doubt. Seattle's strong defense kept New England from scoring until the fourth quarter of the game.

Still, with below-freezing temperatures across parts of the country, viewers hunkered down and stayed tuned in to the game.

Thirty seconds of Super Bowl ad time cost more than $8 million this year for many companies.

Write to Joe Flint at Joe.Flint@wsj.com

(END) Dow Jones Newswires

February 10, 2026 19:17 ET (00:17 GMT)

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