By Andrea Figueras

French luxury group Hermes is scheduled to report results for 2025 on Thursday. Here is what you need to know.

SALES FORECAST: The maker of Birkin bag is expected to report revenue of 15.95 billion euros ($18.97 billion) for 2025 as a whole, according to a poll of estimates by 19 analysts compiled by FactSet. In the prior year, the group posted revenue of 15.17 billion euros.

For the fourth quarter alone, the company should post sales of 4.03 billion euros, compared with 3.96 billion euros it booked in the same months a year earlier.

NET PROFIT: The group is expected to report full-year net profit of 4.40 billion euros, according to the same consensus, down from 4.60 billion euros it made in 2024.

Shares are up 0.3% since the start of the year and but have dropped around 23% over the past 12 months.

WHAT TO WATCH

-- OUTLOOK: Investors will be paying close attention to any comments regarding the outlook for this year, as the sector had been hoping to pick up steam after years of slowing demand. Brands that combine pricing power, craftsmanship and strong storytelling, such as Hermes, remain best-positioned to outperform their competitors in the current challenging market environment, Vontobel analysts Jean-Philippe Bertschy and Manuel Lang wrote in a note.

-- OUTSTANDING GROWTH: Hermes has managed the slowdown in demand for luxury goods better than most of its competitors, thanks to its business model based on limiting supply, which aims to keep the brand's appeal intact. Investors will focus on any potential slowdown in sales growth or continued acceleration, following the trend of previous quarters.

Write to Andrea Figueras at andrea.figueras@wsj.com

(END) Dow Jones Newswires

February 11, 2026 04:33 ET (09:33 GMT)

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