苹果入门MacBook，不像入门级

IT之家

02/11

上高刷的 iPhone 17 直接卖爆，苹果在性价比上尝到了甜头。苹果的 2026 春季新品攻势在即，按照此前曝光的发布规模，从 iPhone 17e 开始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都会在未来几周陆续上线。苹果一次安排多款升级已经足够让粉丝兴奋，而真正出圈的产品却藏在这些升级之外。IT之家小编注意到，在多个海外媒体对...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2065169927.USD","symbol_name":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b","article_id":"2610304600","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211131833a6ed6aed&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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entry-level","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPY":0.6,"AAPL":1.96,"AAPX":0.6,"AAPB":0.6,"MACW.SI":0.6,"AAPD":0.6,"APLY":0.6,"AAPW":0.6,"AAPU":0.6},"content_text":"上高刷的 iPhone 17 直接卖爆，苹果在性价比上尝到了甜头。苹果的 2026 春季新品攻势在即，按照此前曝光的发布规模，从 iPhone 17e 开始，新款 iPad 12、 iPad Air 8 以及 M5 Pro / Max 款 MacBook 等新品都会在未来几周陆续上线。苹果一次安排多款升级已经足够让粉丝兴奋，而真正出圈的产品却藏在这些升级之外。IT之家小编注意到，在多个海外媒体对苹果春季新品的报道中，都提到了一款全新的“平价版”MacBook：屏幕尺寸小于 13 英寸，采用 iPhone 同款的 A 系列芯片，目标是与更便宜的 Windows 笔电和 Chromebook 竞争，并成为新用户的苹果生态第一站。难道消费降级的风终于吹到了加州库比蒂诺，一直以优雅形象示人的 MacBook，也要走出星巴克，飞入寻常雪王家？玩笑听听就好，认真的说，入门笔电市场，可能真的要变天了。一、等级森严，体验不减说到科技行业的“刀法”哪家强，如果英伟达第一，只有苹果敢称第二，前者是切点核心规模和显存就能出张新显卡，后者是产品线上论资排辈错落有致，半步雷池不能跨。平价版 MacBook 自然也是如此，作为未来定位最低端的 MacBook 产品，其 ID 设计和硬件规格可能全方位“低人一等”，这点在IT之家汇总的前瞻信息中也有所体现。首先，平价版 MacBook 将无缘标志性的 M 系列芯片，而是采用 iPhone 16 Pro 同款的 A18 Pro 芯片，初看这一消息确实有点让人“绷不住”。虽然如今的 A 系列芯片和 M 系列芯片同根同源，但 MacBook 用上 iPhone 芯片还是头一回。在最新的 GeekBench 6 基准测试中，A18 Pro 的 CPU 单核成绩 3527 分，多核成绩 8904 分。作为对比，M1 的两项分数分别为 2421 分和 8838 分。虽然不同平台间的分数差异有所影响，但以上分数足够确定平价版 MacBook 的性能区间。参考 2020 年 M1 芯片 MacBook Air 的表现，平价版 MacBook 的单核表现更强，多核基本持平，机身解热能力也远超手机，不但能保证系统流畅的基础体验，应对网页浏览、邮件处理及轻度图像编辑等日常需求也不是问题。要说有什么遗憾，如果到时打开“关于本机”，看到芯片一栏赫然写着“A18 Pro”，那确实挺出戏的。首当其冲的是芯片，下一个挨刀的是内存。可靠消息称平价版 MacBook 仅搭载 8GB 内存，容量仅为当前 MacBook Air 和 Pro 机型起步（16GB）的一半，对轻度使用没什么影响，但稍重一点的工作就得麻烦 Swap 分区了。神奇的是，有消息称平价版 MacBook 能以区区 8GB 之身撑起 Apple Intelligence 之重，想到 iPhone 上支持 AI 的最低内存也是 8GB，这应该不算什么难事。二、便携拉满，真正的 Air苹果于 2015 年推出了 12 英寸 Retina MacBook，这款史上最轻薄的 MacBook 技惊四座，却被酷睿的超低压处理器拖了后腿，小小的身板迸发出大大的热量，在运行大型任务时能卡到怀疑人生；更别提精致脆弱的蝶式键盘，用久了就会卡住，还让苹果支付了一笔不菲的和解金。尽管 12 英寸 Retina MacBook 的体验让人又爱又恨，但它依然是不少用户最希望苹果复刻的产品。平价版 MacBook 据称采用了 12.9 英寸的无刘海 LCD 屏幕，机身三维和重量相对 13.6 寸 MacBook Air 均有缩减，有望成为苹果在售 MacBook 产品中最小巧轻薄的机型。即使它算不上精神续作，也多少是个库克严选。对于注重便携的用户，平价版 MacBook 应该会成为一个相当有吸引力的选项，它比 MacBook Air 或 iPad Pro / Air + 妙控键盘的组合都更轻薄，同时更具价格优势：业界普遍预测其起售价约为 699 美元（IT之家注：现汇率约合 4838 元人民币），比目前起售价 999 美元的 MacBook Air 便宜了整整 300 美元。放在国内，吃到国补和各种平台优惠的平价版 MacBook 可能会非常便宜，毕竟搭载 M4 芯片的基础款 MacBook Air 最低售价已经杀到了 4 开头。如果平价版 MacBook 的到手价显著低于用户预期，那么它可能会成为 iPhone 17 之后的下一个爆款。对于沉寂多年的入门笔电市场，平价版 MacBook 就像一条被扔进沙丁鱼堆里的鲶鱼。它有苹果一以贯之的优秀用料做工和强大软硬件整合能力，本身又是 macOS 和苹果生态的敲门砖，随时准备攻入企业和教育市场。如果行业不能做出反应，拿到手的蛋糕也会被苹果啃下一块。看看如今四千块的办公本和最新的 Chromebook，很多设计和配置还在用哪里考古出的科技，微软和谷歌还是过得太舒坦了。三、果味性价比，就苹果会做“你不能询问顾客，他们想要什么新产品，然后尝试给出他们所想要的。而是当你创造出顾客所要的产品时，他们就会想要拥有这个新玩意了”。这是史蒂夫 · 乔布斯在 1989 年接受《公司》杂志访谈时提出的理念。现在的苹果产品似乎与上述理念背道而驰，作为全世界盈利能力最强的科技公司之一，它有义务保持稳定，也有责任扩张市场。为此，他们必须知道用户想要什么，而不是先打造一件艺术品，然后再“改变世界”。平价版 MacBook 就是苹果如今“平庸”的典型代表，但从商业逻辑上，它简单到没有犯错的空间：用户想要，用户得到。这款产品的成功应该是毋庸置疑的：行业数据显示，该机型的年出货量预期为 550 万至 790 万台，约占去年 Mac 系列总销量的 20% 至 30%。从平价版 MacBook 看苹果定义的“性价比”，其聪明之处在于，它没有简单地做一台“便宜电脑”。它做的是一台“便宜的苹果电脑”。这意味着，无论成本控制多严格，苹果依然固执地保留了一些无法妥协的“果味”：刀法精湛的苹果砍掉了平价版 MacBook 上成本最高的核心部件，却在用户日常感知最强烈的方面守住了护城河。回顾苹果近年来的性价比产品，从 iPhone SE 到 iPhone 17，再到如今的平价版 MacBook，苹果并非不懂下沉市场，而是它并不急于进场。当消费电子行业的增长普遍放缓，存量市场的竞争愈加激烈时，苹果选择拉高行业水平，拉拢摇摆不定的普通消费者，并迫使一众 PC 厂商重新审视自己的产品标准，这就是“鲶鱼效应”的绝佳体现。虽然库克的这句名言常被用作调侃，但面对此情此景，我们也只能说这是“only Apple can do”了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}