BUZZ-Street View: 'Insatiable' luxury travel demand puts Marriott in a sweet spot

Reuters
02/11
BUZZ-Street View: 'Insatiable' luxury travel demand puts Marriott in a sweet spot

** Marriott International MAR.O projected a 35% jump in fees it collects from co-branded credit cards on Tuesday, as affluent travelers splurge on luxury vacations

** "Internationally, there is an almost insatiable demand for luxury," CEO Anthony Capuano said

** Median PT of 27 brokerages covering the stock is $350 - data compiled by LSEG

SOLID GROWTH MOMENTUM & TECH/AI PARTNERSHIPS

** Jefferies says MAR's growth momentum is strong, as its development pipeline exceeds 610,000 rooms (up from 596,000+ in Q3), over half of which are international

** Brokerage raises FY26/FY27 lodging revenue estimates to $7.62 bln/$8.20 bln from $7.35 bln/$7.88 bln

** TD Cowen says MAR's portfolio-wide RevPAR index is similar to Hilton's HLT.N and well above other major hotel operators

** JP Morgan notes credit card fees are a key earnings driver, accounts for 13% of gross fees in FY25, rising up to 16% in FY26 and ~17% in FY27; adds MAR is working on partnerships with Google and OpenAI, viewing AI as a chance to "potentially redefine the customer acquisition paradigm"

Brokerage

New PT

Old PT

Jefferies

$415

$357

TD Cowen

$400

$365

JP Morgan

$356

$323

Barclays

$356

$320

Wells Fargo

$403

$353

BMO

$400

$370

Mizuho

$343

$297

Truist

$350

$283

Deutsche Bank

$348

$289

(Reporting by Megavarshini G. Somasundaram in Bengaluru)

((Megavarshini.SomasundaramGnanasundari@thomsonreuters.com))

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