Jones Lang LaSalle Inc. $(JLL)$ has released its annual Global Hotel Investment Outlook, forecasting robust growth in global hotel investment volumes for 2026. The report highlights strong debt markets, record levels of investment capital, and renewed confidence in the sector’s resilience as key drivers behind the positive outlook. In 2025, global hotel transaction volumes surged, with the Americas leading at a 27% increase, while EMEA saw 4% growth. Although Asia Pacific experienced a 20% decline, the region is expected to rebound in 2026, supported by rising travel demand and strong market fundamentals. JLL notes that experience-led, high-quality assets are commanding premiums, and substantial private equity capital is fueling opportunities for both trophy acquisitions and strategic repositionings. The report concludes that the hotel sector is entering a new, sustained investment cycle, with favorable conditions expected to extend beyond 2026.

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