Myer Holdings (ASX:MYR) said it would expand its relationship with MAC Cosmetics, becoming its sole department store partner in mid-2026, according to a Monday statement.
Myer Sydney's beauty hall will be redeveloped before opening by the end of the year.
The firm is focusing on younger beauty customers, and it will be exploring other categories besides makeup, such as skincare, fragrance, or apparel, its Chief Merchandise Officer Belinda Slifkas said.
Its shares rose 2% in recent trading on Monday.