American Express Company and the National Basketball Association (NBA) have announced a multiyear extension of their longstanding partnership. The renewed agreement also covers the Women's National Basketball Association (WNBA), NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, "American Express At the Half." Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. The collaboration aims to deliver enhanced fan experiences and exclusive content across various platforms.

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