1239 GMT - WPP can achieve cost efficiencies by simplifying its operations and integrating artificial intelligence in its workflows, Citi analysts say in a research note. The U.K. advertising company recently said it would integrate its content-production offering and the Financial Times this week reported that an overhaul of the group's creative agencies could follow. "In that context, we think one of the key focus areas [at WPP's full-year results] will be any detail around the potential scale of cost efficiencies associated with the simplification," the analysts say. A reduction of between 5% and 10% in headcount could lead to net annualized cost savings of between 250 million and 500 million pounds, Citi estimates. Shares rise 2.7%. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

February 10, 2026 07:39 ET (12:39 GMT)

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