Mattel Inc. reported its fourth quarter (Q4) and full year (FY) 2025 earnings, with FY 2025 net sales totaling USD 5.35 billion, a modest decrease compared to the prior year. Gross billings grew 6% in Q4 and 4% internationally for the full year, while North America saw a 7% increase in Q4. The company ended FY 2025 with more than USD 1.2 billion in cash after repurchasing USD 600 million of shares and completing acquisitions exceeding USD 1.2 billion. Adjusted gross margin for FY 2025 was 48.9%. Adjusted operating income reached USD 620 million, and adjusted earnings per share $(EPS)$ stood at USD 1.41. The adjusted tax rate was 20% for the year. Mattel Inc. reported that vehicles and the Challenger category both achieved double-digit growth, with Hot Wheels and Uno showing strong performance. Barbie trends improved in Q4, though were down for the full year, and the Mattel Brick Shop successfully launched. The company gained market share in vehicles, dolls, action figures, and traditional games. International net sales grew 4%, while North America saw a decline, attributed to trade-related dynamics in the U.S. Looking ahead, Mattel Inc. expects net sales growth of 3% to 6% for FY 2026, with an adjusted gross margin of approximately 50%. The company anticipates adjusted operating income in the range of USD 550 million to USD 600 million and adjusted EPS between USD 1.18 and USD 1.30, incorporating USD 150 million in strategic investments. The company plans to repurchase USD 400 million in shares in 2026 as part of a USD 1.5 billion repurchase program over the next three years. Mattel Inc. also highlighted upcoming innovation in toys, major partnerships, and an expansion in digital games and entertainment, including two movie releases and the full acquisition of Mattel163 mobile games studio.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mattel Inc. published the original content used to generate this news brief on February 10, 2026, and is solely responsible for the information contained therein.