Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad

Reuters
02/09
Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad

BEIJING, Feb 9 (Reuters) - Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal to build electric supercars, ran a 30-second Super Bowl commercial showcasing its planned electric luxury car.

The Dreame ad, which cost $10 million to run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.

Last year, Dreame Technology said it would build "the world's fastest car," adding that its first pure electric luxury cars would debut in 2027.

Other Chinese tech companies like Xiaomi 1810.HK have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.

Dreame has said it is looking at building a plant in Brandenburg, Germany.

It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.

The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and unveiled its Bugatti-style EV sedans at the Consumer Electronics Show in Las Vegas in January.

But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, along with other restrictions.

"Dreame's 'Nebula' flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating its commitment to dominating the U.S. market," the company said in a statement.

(Reporting by Ju-min Park, Qiaoyi Li and Kevin Krolicki; Editing by Thomas Derpinghaus)

((ju-min.park@thomsonreuters.com; Reuters Messaging: ju-min.park.thomsonreuters.com@reuters.net))

应版权方要求,你需要登录查看该内容

免责声明:投资有风险,本文并非投资建议,以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请,作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考,不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证,投资者应自行研究并在投资前寻求专业建议。

热议股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10