Nike Returns to List of Hottest Brands -- Market Talk

Dow Jones

02/10

1405 ET - Nike's brand heat is growing, with the company returning to Lyst's Top 20 Hottest Brands Index for the first time in two years, Jefferies analysts say. The index is a quarterly ranking of the most popular fashion brands and products, based on data from more than 160 million shoppers, and cites Nike's recent high-profile collaborations as a driver behind its renewed momentum, the analysts say. Nike's partnership with SKIMS in particular helped it reach a broader female audience and boosted visibility across both performance-focused and fashion-driven channels, they say. Nike is "back in the running as one of the coolest brands," they say.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

February 09, 2026 14:05 ET (19:05 GMT)

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Nike is \"back in the running as one of the coolest brands,\" they say.(kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 09, 2026 14:05 ET (19:05 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2610866845","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2610866845","pubTimestamp":1770663900,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1405 ET - Nike's brand heat is growing, with the company returning to Lyst's Top 20 Hottest Brands Index for the first time in two years, Jefferies analysts say. 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The index is a quarterly ranking of the most popular fashion brands and products, based on data from more than 160 million shoppers, and cites Nike's recent high-profile collaborations as a driver behind its renewed momentum, the analysts say. Nike's partnership with SKIMS in particular helped it reach a broader female audience and boosted visibility across both performance-focused and fashion-driven channels, they say. Nike is \"back in the running as one of the coolest brands,\" they say.(kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 09, 2026 14:05 ET (19:05 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}