Mattel Inc. has announced a major expansion of its Hot Wheels brand for 2026, unveiling an ambitious new lineup at the New York Toy Fair. The company is introducing innovative products, including the Hot Wheels Ultimate T-Rex Garage Playset and expanding its collaboration with Formula 1. The expansion includes new F1 products, the first-ever Hot Wheels Formula 1 10-Pack featuring all 10 teams on the 2025 grid, as well as enhanced content specials and fan experiences at races worldwide. This move underscores Mattel’s commitment to growth through product innovation, franchise development, and strategic partnerships.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mattel Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260212507644) on February 12, 2026, and is solely responsible for the information contained therein.