Upwork Sees Growth in AI-Related Freelance Work -- Market Talk

Dow Jones

02/10

1843 ET [Dow Jones]--Upwork is seeing increased demand for AI-related freelance work, the company says. Gross-services volume, the total dollar amount of transactions facilitated by its platform, climbed more than 50% for AI-related work in the latest quarter, driven by categories such as generative AI and creative production as well as AI integration and automation, CEO Hayden Brown says during a call with analysts. The number of clients engaging in AI work also increased over 50%, with those customers' GSV exceeding average spend per client by about three times, Brown says. "While this is still a minority of the total work done in the upper marketplace, AI work is becoming more material every day and is an exciting indicator of our AI tailwind," Brown says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

February 09, 2026 18:48 ET (23:48 GMT)

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Gross-services volume, the total dollar amount of transactions facilitated by its platform, climbed more than 50% for AI-related work in the latest quarter, driven by categories such as generative AI and creative production as well as AI integration and automation, CEO Hayden Brown says during a call with analysts. The number of clients engaging in AI work also increased over 50%, with those customers' GSV exceeding average spend per client by about three times, Brown says. \"While this is still a minority of the total work done in the upper marketplace, AI work is becoming more material every day and is an exciting indicator of our AI tailwind,\" Brown says. 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(kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 09, 2026 18:48 ET (23:48 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4543","symbol_name":"AI","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2610966785","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2610966785","pubTimestamp":1770680880,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1843 ET [Dow Jones]--Upwork is seeing increased demand for AI-related freelance work, the company says. Gross-services volume, the total dollar amount of transactions facilitated by its platform, climbed more than 50% for AI-related work in the latest quarter, driven by categories such as generative AI and creative production as well as AI integration and automation, CEO Hayden Brown says during a call with analysts. The number of clients engaging in AI work also increased over 50%, with those customers' GSV exceeding average spend per client by about three times, Brown says. \"While this is still a minority of the total work done in the upper marketplace, AI work is becoming more material every day and is an exciting indicator of our AI tailwind,\" Brown says. 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