Hasbro Unveils New Global Partnerships and Expands Entertainment Portfolio

Reuters
02/15
Hasbro Unveils New Global Partnerships and Expands Entertainment Portfolio

Hasbro Inc. is expanding its global presence through several new licensing partnerships, as announced at the 2026 North American International Toy Fair. The company has secured multi-year agreements with Warner Bros. Discovery Global Consumer Products for the Harry Potter franchise, Netflix for KPop Demon Hunters, Legendary Entertainment for Street Fighter, and Amazon MGM Studios for Voltron. These collaborations will result in new lines of toys, collectibles, and games inspired by popular entertainment properties, reinforcing Hasbro's strategy to grow through partner-driven initiatives and broadening its portfolio of products to engage fans worldwide.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260214231804) on February 14, 2026, and is solely responsible for the information contained therein.

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