1326 ET - Pinterest reported a tariff-related pullback on spending from larger retail advertisers weighing on its growth, but the company may also be losing part of its share of this spending to larger platforms, Bank of America writes in a note, downgrading the stock to neutral. "While tariffs are a bigger headwind for Pinterest vs peers, AI driven return on ad-spend [ROAS] improvements at larger platforms appear to be impacting Pinterest's ability to capture incremental ad budgets," analysts Justin Post and Nitin Bansal write. "Tariff headwinds will lap in 3Q, but we expect AI driven competitors (Google, OpenAI soon) to be increasingly competitive." Their thesis that improving engagement and the company's Performance+, a suite of AI-powered advertising tools launched in October 2024, would improve Pinterest's performance has not come to fruition, they write. Pinterest slides 18%.(elias.schisgall@wsj.com)

(END) Dow Jones Newswires

February 13, 2026 13:26 ET (18:26 GMT)

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