Alibaba's (HKG:9988) consumer-facing AI app Qwen drove over 120 million consumer orders within six days of the launch of the Chinese New Year campaign, according to a company statement Thursday.

According to the firm, nearly half of all orders came from users in counties in rural areas in China, while about 1.56 million people aged 60 and above made their first-ever online purchase through the app, Alibaba said.