Airbnb Is Experimenting With Hotels -- Market Talk

Dow Jones
02/13

1611 ET - Airbnb is dabbling in the hotel industry. The vacation rental platform said it has started pilot programs in certain cities where it partners with boutique and independent hotels. The pilot programs are in cities where supply is constrained, like New York, Los Angeles, Madrid, Spain, and San Francisco, the company said. Airbnb said adding hotels could increase its total addressable market, convert more existing guest demand and drive repeat bookings across both hotels and homes.(katherine.hamilton@wsj.com)

 

(END) Dow Jones Newswires

February 12, 2026 16:11 ET (21:11 GMT)

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