** Shares of pest control services firm Rollins ROL.N fall as much as 15.6% at $55.36

** Brokerage Wells Fargo downgrades stock to “equal weight” from "overweight"

** On Wednesday, co reported fourth-quarter revenue below estimates as early winter weather softened demand in the Midwest and Northeast

** Cuts PT to $56 from $68, implying ~14.5% downside to Wednesday close

** Brokerage flags concerns around weather-related headwinds in first-half of 2026

** Adds, investors may fear competition from Rentokil RTO.L is increasing

** Investors may also be concerned that ROL will need to step up its own marketing spend to remain top-of-mind for customers, which could pressure margins - brokerage

** If losses hold, stock set for worst day since October 2008

** 10 of 17 brokerages rate the stock "buy" or "higher", six "hold" and one "sell"; their median PT is $66 - LSEG data

** Stock rose ~30% in 2025

(Reporting by Krisha Bhatt in Bengaluru)

((Krisha.Bhatt@thomsonreuters.com;))