McDonald's Sales Strength May Not Be Sustainable -- Market Talk

Dow Jones
02/13

1213 ET - McDonald's posted strong same-restaurant sales growth in 4Q, but that may not continue as 2026 progresses, say Mizuho analysts. The company's 4Q was boosted by its Monopoly and Grinch meal promotions but it is unrealistic for future quarters to have two to three promotions each. The analysts also say they are skeptical about McDonald's McCafe beverage rollout in the second half of the year. Plus, year-over-year comparisons become difficult in the second quarter. We "continue to believe U.S. SSS growth visibility for the remainder of '26 remains limited. We also believe risk to 2026 margin expectations remains elevated," the analysts say. (nicholas.miller@wsj.com)

 

(END) Dow Jones Newswires

February 12, 2026 12:13 ET (17:13 GMT)

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