Zillow Group’s 2026 Agent Trends Survey finds real estate agents now prioritize ease of use over cost and time savings when choosing new technology, as fragmented workflows across multiple tools continue to drain productivity. The report also notes AI is becoming routine for many agents, with nearly half using tools such as ChatGPT, Gemini or Claude daily, while about a quarter use AI less than weekly or not at all, highlighting a growing adoption gap. Zillow says it is developing Zillow Pro, an AI-powered unified platform intended to reduce workflow friction and consolidate CRM, insights and branding tools for agents.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zillow Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202602190800PR_NEWS_USPR_____SF91064) on February 19, 2026, and is solely responsible for the information contained therein.