Pureprofile (ASX:PPL) signed a binding asset purchase agreement for the acquisition of Bastion Stable Research's Australian market and social research services business, CRNRSTONE, for a total consideration of AU$700,000, payable upon completion, according to a Tuesday Australian bourse filing.

The deal is expected to be completed on March 1. The acquisition will be financed through cash reserves.

The firm will incur one-off transaction costs of around AU$50,000 in the current financial year, per the filing.