American Rebel Holdings Inc. said American Rebel Light Beer has signed distribution agreements with more than 30 distribution partners across 18 states since its September 2024 launch, most recently adding Alabama. The company also reported expanded access via e-commerce in 40 states through a compliant platform and a network of more than 1,300 retailers, and said initial placement was scheduled for 62 Total Wine & More locations across seven states, followed by “triple-digit” reorder activity at authorized and active Total Wine & More stores. At the 2025 NBWA Convention, the company said it met with more than 110 distributors, generated 83 qualified follow-ups and 65 high-interest partnership opportunities, received 16 verbal commitments tied to nine potential new states, and saw two distributors initiate formal contract negotiations within 24 hours.

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