Pilgrim’s Pride Just Bare brand tops $1 billion in 2025 retail sales

Reuters
02/20
Pilgrim’s Pride Just Bare brand tops $1 billion in 2025 retail sales

Pilgrim’s Pride Corporation said its Just Bare® chicken brand surpassed $1 billion in annual retail sales in 2025, with a 45% annual growth rate. The company reported that Just Bare grew market share from 1% to 13% over three years, holds the #1 position in sales pace within the fully cooked chicken category, and that its frozen fully cooked portfolio generates more than $750 million in annual sales. Pilgrim’s also noted distribution expanded across mass, club and grocery retailers, and that a new prepared chicken facility is being built in Walker County, Georgia to produce Just Bare products.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pilgrim's Pride Corporation published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9657892-en) on February 19, 2026, and is solely responsible for the information contained therein.

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