1103 ET - Traditional marketing channels aren't as effective anymore, as younger consumers increasingly turn to social media to discover new products. "It used to be that you discover a product on the shelf, maybe see some advertising, or maybe e-commerce," Bob Nolan, SVP of growth science at Conagra Brands, says at the Consumer Analyst Group of New York conference. "This next generation is discoveringproducts on TikTok and on YouTube, where people are showing and demonstrating the products, and you really have to get their attention to get your products noticed." The maker of Vlasic pickles and Snack Pack pudding cups says it's leaning into these newer channels to launch products, rather than relying on shrinking traditional channels. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 17, 2026 11:03 ET (16:03 GMT)

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