Kraft Heinz to Invest $600M to Accelerate Turnaround -- Market Talk

Dow Jones

02/19

0810 ET - Kraft Heinz will invest $600 million this year across pricing, R&D, innovation, marketing and sales in order to help accelerate its turnaround, the company says at the Consumer Analyst Group of New York conference. Kraft Heinz can not drive profitable growth "by continuing to rely on old ads, on the nostalgia of the brands alone," says CEO Steve Cahillane. "Instead, we need to make these brands relevant for today. We need to contemporize them." The company says it will offer lower opening prices, develop more product innovation and increase marketing investments to 5.5% of net sales, up from 4.9% in 2025. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

February 19, 2026 08:10 ET (13:10 GMT)

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(nicholas.miller@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 19, 2026 08:10 ET (13:10 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0321505868.SGD","symbol_name":"Schroder ISF Global Dividend Maximiser A Dis SGD","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2612740059","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2612740059","pubTimestamp":1771506600,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0810 ET - Kraft Heinz will invest $600 million this year across pricing, R&D, innovation, marketing and sales in order to help accelerate its turnaround, the company says at the Consumer Analyst Group of New York conference. Kraft Heinz can not drive profitable growth \"by continuing to rely on old ads, on the nostalgia of the brands alone,\" says CEO Steve Cahillane. \"Instead, we need to make these brands relevant for today. We need to contemporize them.\" The company says it will offer lower opening prices, develop more product innovation and increase marketing investments to 5.5% of net sales, up from 4.9% in 2025. 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Kraft Heinz can not drive profitable growth \"by continuing to rely on old ads, on the nostalgia of the brands alone,\" says CEO Steve Cahillane. \"Instead, we need to make these brands relevant for today. We need to contemporize them.\" The company says it will offer lower opening prices, develop more product innovation and increase marketing investments to 5.5% of net sales, up from 4.9% in 2025. (nicholas.miller@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  February 19, 2026 08:10 ET (13:10 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}